Overall Purpose of the Role of a Digital Design Executive; Reporting to to the Customer Engagement Controller, youwill work closely with your line manager to build and deliver digital capabilities for Delice de France. The objective is to create an excellent customer experience and improve customer engagement driving revenue growth via E-commerce sales. A creative with the ability to design and implement engaging digital content that will drive our customers to positive action. Responsible for understanding user data to drive initiatives and change, encouraging customer adoption of the Delice de France e-commerce platform, and driving sales revenue.
What is it like to do this role of a Digital Design Executive; Interesting and varied! Working with the teams across the business to ensure we are fully utilising functionality to support our customer journey. Designing, creating, and delivering engaging content with our customers in mind. Digital design perfectly aligned with the brand guidelines. Delivering optimised website layout for a fantastic user experience. Supporting future developments aligned to business strategy to maximise opportunities. Creation & analysis of reporting to support data accuracy, database cleanliness, and team engagement. Creating content that engages customers to login, utilise all the account information at their fingertips, and buy.
KeyRelationships;DesignExecutive,E-commerceExecutive,CustomerEngagementTeam,Channelteams(field& accounts), IT, Accounts Receivable (AR) and Cash Office, Sales Data Admin, Product Team, Concepts, Category, Quality Control, Supply Chain, Warehouse, and Transport.
Benefits of a Digital Design Executive include;- Onsite Parking.
- Life Assurance.
- Company Pension.
- 50% Discount of Company Products.
- Employee Assistance Programme
- Referral Scheme
Main Responsibilities of a Digital Design Executive include;
- Responsibilityforalldigitaldesignelements,lookandfeelofthesite,andmaintenanceofmarketingcontent. Ensuring this is in line with DDF brand guidelines.
- Monitorcustomerfeedbacktoimproveservice,andsatisfactionanddriveonlinesales growth.
- Regularandconsistentfeedbacktolinemanagerrelatingtocustomerexperienceandhowtoimprove.
- Createandmanagepromotionalcampaigns,workingwithinternalteamsandWilliamsCommercetoensure seamless customer experience and maximise adoption.
- Optimise website navigation and for improved user experience.
- Reporting and Actionable Insight.
- Create Google Analytics reporting for the DDF site and run reports on agreed time lines to share across the business.
- DeliveractionableinsightfromtheGAreportingandworkwithour3rdpartyproviderWilliamsCommerceto understand how this can be implemented across the site.
- Exploreandimplementotherreportingthatwilldriveactionableinsighttoimprovesalesand customer engagement e.g. Heat Maps
- Proficient in SEO, implementing SEO best practices to improve search engine rankings.
- Responsible for creation and maintenance of Metatags and descriptions across the site.
- Stay up to date with the latest e-commerce trends and technologies.
- Website Optimisation.
- Responsible for managing and optimizing the DDF e-commerce platform, ensuring a seamless and engaging customer experience.
- Deliver any change or improvement communications across the business to encourage usage. Work with the E- commerce Executive to build training to deliver internally and externally where appropriate.
- Keep regular communication with our 3rd party provider Williams Commerce. Work with Williams Commerce to identify gaps in functionality and plan resolutions. Own the testing end to end of any changes made/suggested by you and feedback to line manager, IT, and Williams Commerce team on test results. This includes managing the test document.
- Regular review of issues and potential bottlenecks to allow for quick resolution plans to be put in place.
Ideal CandidateProfile for a Digital Design Executive;- Creative
- Strong attention to detail and organisational skills
- Excellent written and oral communications
- Customer-focused
- Completer / finisher
- Determined & tenacious
- Ability to work in fast paced environment
- Proficiency with e-commerce platforms
- SEO experience
- Metatags and description experience
- Google Analytics experience how to use and create reporting
- Strong analytical skills with data analysis tools and the ability to drive and implement action from insight
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